Fonts are crucial to branding: the character of a font strongly influences the character of a logo. Emerging technology now opens up new opportunities to get creative with quirky fonts. It can help you make a memorable logo, a brand mark for the Digital Age. Case in point: a font named Futuracha, pronounced like cucuracha, Spanish for cockroach.
This new design approach may not be for everyone, but it’s fun to explore the possibilities. And it can produce some really interesting and even elegant results.
The Futuracha font’s newest version, Futuracha Pro, morphs on its own while retaining its essential character, as you can see in the example above. Its designer says the font “…adjusts and readjusts automatically as you write based on the preceding and following letter.” If you were to spell out your name using Futuracha Pro, the name would automatically attain its own distinctive, customized character.
The story behind Futuracha Pro
Odysseas Galinos Paparounis developed the forerunner font, Futuracha, five years ago. It gained popularity in the global graphic design community, attracting nearly a quarter million downloads. Paparounis and his graphic design team in Athens, Greece, recently animated and automated the process by which Futuracha makes fanciful variations, readjusting itself on the fly. That’s Futuracha Pro.
The design team, operating under the brand name høly, launched an Indiegogo crowdfunding campaign to defray the cost of developing Futuracha Pro. They aimed to raise $4,000, but the campaign generated an astounding $86,000 and was featured in the Huffington Post.
The basic letterforms in Futuracha come from the classic font Futura. The Paparounis told HuffPo, Futura became “something like an obsession” while studying graphic design. As a class assignment, he had to design his own typeface. Paparounis said he found himself examining two Caribbean cockroaches he was using for an illustration class. Inspired by “the antennae and thorns on their feet,” he embellished Futura letters and numbers with rounded spurs and swooping elements called ligatures.
Paparounis named his font Futuracha to honor its two prececessors: Futura and the cockroach!
Futuracha Pro gives ordinary people without graphic design training the ability to do professional-looking typography on the fly — much as do-it-yourself logos give ordinary folks the power to quickly create professional-looking logos, complete with variations to look their best on all the major social media platforms. The future is here!
Make logos with quirky fonts
Want to make your own logo with a quirky font? Get started now. It’s free to make and download your design!