Fashion has been woven into the fabric of society since the earliest days of civilization, with trends, materials, and styles coming in and out of vogue for both men and women over the ages. Creating the right fashion logo is one of the most important components of having a successful business in this industry – if your brand identity is poorly designed, style-conscious customers will quickly lose interest and look for other options that better suit their needs.
In this post, we outline the key points to consider as you develop your accessories or fashion logo and offer several examples of companies that got it right.
Fashion logo pointers
- Don’t be afraid to get creative and let your brand’s ‘personality’ shine
- Make your logo match the style of what you’re selling
- Keep your target audience in mind
Let your brand shine
“Style is a way to say who you are without having to speak.” -Rachel Zoe
The visual appearance of companies in the fashion and accessories sector is the first chance to win potential customers over. It’s only fitting (see what we did there?) that it should say something about your brand before you even have a chance to show off your items. From color schemes to clever ways to bring icons and letters together, you have a chance to let your brand shine by making the mark completely, 100% you.
That’s not to say you can’t draw inspiration from iconic greats – in fact, we’d recommend that you do. But long-lasting brands like Chanel didn’t outlast many other fashion companies that were also successful at the time by accident. To become classic and timeless, you have to be original.
Match the style of what you’re selling
A brand offering edgy threads and accessories won’t be visually similar to one that sells personalized cuff links and tie bars. This is your chance to develop something that matches the style of what you’re selling.
In a sense, it’s a way of letting customers know what to expect from you before they visit your website or storefront. And if you’re purposeful in your design, it can give them a way to immediately connect with your brand.
If the items you’re offering differ widely in style, not to fear – you’ll just focus on the feeling and vibe you want your brand to present. Are you classic and elegant? Clean and simple? Edgy and rebellious? Free-spirited and fun? These elements can give you lots of room to play around with in your fashion logo design.
Keep your audience in mind
Along with setting your brand’s core principles and offering a “preview” into what you sell, your mark also needs to reflect who you expect to sell to – your target audience. Casual clothing likely calls for a different visual representation than a swimwear shop.
Check out the difference between the innovative, “hipster” style of Urban Outfitters and the active, outdoorsy nature of Patagonia:
Just from appearances – without looking at either brand’s clothing and accessory offerings – we can get a good sense of the styles each is likely to offer, and the audiences they’re likely to appeal to most.
Note: Black is one of the most popular color choices for fashion and accessories company branding – why? It’s associated with luxury, timelessness, and elegance.
Remember: Your brand is only as stylish as your logo. Don’t rush into it! Take your time curating ideas, favorite components, and possible color schemes before you settle on a mark. If you do, you’ll end up with a visual way to represent your company that will seamlessly carry you through the years and never fail to attract your audience’s attention. See how stylish you can make your logo with our free logo maker!