Color theory says blue is associated with ambition, green with balance. Every color carries its own meanings and connotations! Learn how branding and color theory intersect and pinpoint which color or color scheme is perfect for yours. What is color theory? Color theory is the study of color from artistic, cultural, and technical angles. In color theory, we look at the way … [Read more...] about Color Theory and Branding: Different Color Meanings
Color evokes emotion. What does your brand's color scheme say about you?
Purple has long been associated with royalty, respect, rarity, and uniqueness. Today, the variety of brands using purple in their branding and logos have broadened the feelings, traits, and emotions the color is connected to. Purple meanings Noble Power Wealth Creativity Wisdom Cosmic Magic Fantasy Devotion Luxury Royalty Unique … [Read more...] about Color: A Brief Look at Purple
Black and white branding has a short list of associated traits and feelings. This striking minimalist color combo is a branding classic, and for good reason. Black works well on its own as the ultimate formal color, lending a solid and elegant air for brands geared toward either gender. Paired with white, it's the very foundation of branding - it's common for a brand to have … [Read more...] about Color: Striking Black and White Speaks of Luxury
One of the most popular and pervasive logo colors, common blue meanings and associations are solidity, tranquility, consistency, rarity, and mainstream respectability. It's a steady color that doesn't go out of style, and most people report positive real-world associations with this hue: The ocean, the sky, swimming pools, and even blue jeans. Many banks and Fortune 500 … [Read more...] about Color: For Branding, Blue Could Be You!
Green is strongly linked to nature, health, and the environment. In the same vein, it's associated with growth, freshness, springtime, natural foods and organics. Green meanings range as widely as the number of shades this color has to offer - from bright sea foam green to deep forest green. Green meanings Nature Health Growth Life Renewal Organic … [Read more...] about Color: Does the Meaning of Green Fit With Your Brand?
If you want to make orange paint, you mix red with yellow. Similarly, the emotional qualities of orange combine those of red and yellow to varying degrees. Like red and yellow, orange is a warm color connected with fire and energy. Sunsets are often dazzling displays of reds, pinks, and oranges. It's a secondary color that isn't used very often in branding, but it has so … [Read more...] about Color: Orange Might Give Your Brand Some Juice
Yellow is a warm color. Imagine a meadow bathed in yellow sunshine or a cozy room lit by candlelight. Yellow is associated with joy, cheerfulness, youth, optimism, and playfulness. But like the hundreds of yellow tints and shades that exist, there are lots of yellow meanings that range from positive to negative. Yellow meanings Youthfulness Joy Clarity Optimism … [Read more...] about Color: Brand Yourself Yellow? Maybe If You’re Mellow
The Romans named that red dot in the night sky “Mars.” Why? Because red reminded them of spilled blood, and thus war. Mars was their god of war. (Mars, by the way, isn't the only planet named for its color. Neptune, discovered 1846, has a bluish hue and was named for the Roman sea god.) In Western culture, people also associate red with passion, lust, sex and romance. On … [Read more...] about Color: Could Red Be Right for Your Brand?
Every color has its own emotional connections. This series explores the gut-level impact of various colors, to help you choose the right color for your brand. Ask yourself: Why did ancient Romans name a reddish dot in the night sky, "Mars"? This is not an astronomy riddle. It has everything to do with the main color you select for your logo and brand. Your logo’s … [Read more...] about Introduction to Color: Pick the Right Color for Your Brand