As social media continues to gain in daily usage and popularity, even brand-new businesses and sole proprietorships are actively promoting their ventures on these networks. But alongside big brands like Apple, Nike, and PayPal, it's increasingly difficult to stand out enough to get the attention of your target audience. These larger brands have a "secret" social media … [Read more...] about 5 Ways a Social Media Logo Differs from Your Logo
To succeed online, you need more than a logo. You need an identity package – a family of marks optimized for all forms of social media and other digital use, in addition to print.
Fashion has been woven into the fabric of society since the earliest days of civilization, with trends, materials, and styles coming in and out of vogue for both men and women over the ages. Creating the right fashion logo is one of the most important components of having a successful business in this industry - if your brand identity is poorly designed, style-conscious … [Read more...] about Why Fashion Logos Matter More Than You Think
Color theory says blue is associated with ambition, green with balance. Every color carries its own meanings and connotations! Learn how branding and color theory intersect and pinpoint which color or color scheme is perfect for yours. What is color theory? Color theory is the study of color from artistic, cultural, and technical angles. In color theory, we look at the way … [Read more...] about Color Theory and Branding: Different Color Meanings
We explore entrepreneur logo design and everything you need to know to get started. Skip to a section based on what you want to learn, or read the guide from start to finish: What is an entrepreneur logo? Why entrepreneurs need a logo What does a logo represent? What makes a good logo design? What is the logo design process? What are the principles of logo … [Read more...] about The Entrepreneur’s Guide to Logo Design
Wondering how to make a YouTube logo? Every YouTube channel needs a logo, and luckily, there are plenty of YouTube logo maker options available on the web - a simple Google search will confirm this. But not all DIY logo tools are created equal, and some are worth avoiding altogether (those with questionable fine print, hidden fees, and limited designs are chief among … [Read more...] about How to Choose a YouTube Logo Maker
Fans across the U.S. - even worldwide - are serious about their allegiance to their favorite NFL teams. It’s not hard to spot them, especially during football season. They’re usually rocking a shirt, hoodie, or hat with their team’s logo proudly emblazoned across it. Their hair might be temporarily (we hope) painted in team colors. They might even be sporting a gigantic foam … [Read more...] about What Makes NFL Logos So Memorable?
Ever wondered how some brands get their logo to appear in search? You've noticed that these company logos show directly on the right-hand side of the results in a section called the Knowledge Graph. It's visually appealing and it looks professional. Google is now showing image thumbnails in almost 45% of search results compared to the meager 15% of previous results that … [Read more...] about How to Make Your Logo Appear in Search
Find the mobile logo design standards that are critical for success - and standing out - in the digital age. Mobile isn't just a method of delivery. Today, it's the foundation of the entire customer experience. CoSchedule found that 91% of social media users are now accessing the networks exclusively or most often from a mobile device, and Google says about 60% of website … [Read more...] about Mobile Logo Design Guide
You can find dozens of free logo design apps with a quick Google search, but some are not what they appear to be. From a lack of creative symbols to hidden fees and charges for saving and downloading (versus making) your logo, there are a variety of ways a DIY logo tool can come up short. In this post, we review and compare 7 of the best free logo design tools to help you … [Read more...] about Best Free Logo Design Tool Comparison
is that you recognize them even when you don't consciously "know" what the brand looks like. See how many of these original superhero logos you can recognize in black and white. … [Read more...] about The Super Power of a Great Logo
What did logos in the Middle Ages look like? While they weren't as refined as the product markings we know and recognize today, logos have a storied history that began unfolding centuries ago - and they started with beer and bread. We'll show you examples of ancient logos and detail the evolution of logos and technology through the ages - from 400 BCE to today. Long before … [Read more...] about The Evolution of Logos and Technology
Gearing up to design a logo? It's the most visible face of your new brand and business. Whether you know it or not, you’ve got a secret partner that will make a big impact on your design process: Digital technology itself. The evolution of logos over the years - and the study of logos that seem to remain timeless - are especially important to consider here. Digital … [Read more...] about How to Design a Timeless Logo
These days, attracting customers is all about social media: engaging people there and driving them to your website. But how well does your logo, and brand show up on social media? Visual branding on social media is different from the old days. It may have been fine for the print world. So 1980s! But today it may totally suck for branding you on Facebook, Twitter, Instagram … [Read more...] about 4 Reasons Your Logo Sucks and How to Improve It
Fonts are crucial to branding: the character of a font strongly influences the character of a logo. Emerging technology now opens up new opportunities to get creative with fonts. It can help you make a memorable logo, a brand mark for the Digital Age. Case in point: a font named Futuracha, pronounced like cucuracha, Spanish for cockroach. This new design approach may not be … [Read more...] about Quirky Fonts Can Help Make Logos for the Digital Age
Your logo design is your brand’s foundation. It “sets the tone” for everything else you create: all your sales materials, your packaging, your website, and every social media property. This means the layout and design of every sales tool – print or digital – is influenced by it. In other words, a lot rides on your logo design. A logo that looks professional and is scalable … [Read more...] about Why Logo Symbols Are a Very Big Deal
Your logo design says a lot about your business. Many times, it’s the first thing your prospect sees. Who doesn’t want to leave an amazing first impression? When it comes to designing a memorable logo, less is usually more. Cognitive psychologists advise that we can only pay attention to small amounts of information at any one time. What’s more, they’ve identified some key … [Read more...] about A Foolproof Way to Make a Great Logo
Purple has long been associated with royalty, respect, rarity, and uniqueness. Today, the variety of brands using purple in their branding and logos have broadened the feelings, traits, and emotions the color is connected to. Purple meanings Noble Power Wealth Creativity Wisdom Cosmic Magic Fantasy Devotion Luxury Royalty Unique … [Read more...] about Color: A Brief Look at Purple
Black and white branding has a short list of associated traits and feelings. This striking minimalist color combo is a branding classic, and for good reason. Black works well on its own as the ultimate formal color, lending a solid and elegant air for brands geared toward either gender. Paired with white, it's the very foundation of branding - it's common for a brand to have … [Read more...] about Color: Striking Black and White Speaks of Luxury
One of the most popular and pervasive logo colors, common blue meanings and associations are solidity, tranquility, consistency, rarity, and mainstream respectability. It's a steady color that doesn't go out of style, and most people report positive real-world associations with this hue: The ocean, the sky, swimming pools, and even blue jeans. Many banks and Fortune 500 … [Read more...] about Color: For Branding, Blue Could Be You!
Green is strongly linked to nature, health, and the environment. In the same vein, it's associated with growth, freshness, springtime, natural foods and organics. Green meanings range as widely as the number of shades this color has to offer - from bright sea foam green to deep forest green. Green meanings Nature Health Growth Life Renewal Organic … [Read more...] about Color: Does the Meaning of Green Fit With Your Brand?
If you want to make orange paint, you mix red with yellow. Similarly, the emotional qualities of orange combine those of red and yellow to varying degrees. Like red and yellow, orange is a warm color connected with fire and energy. Sunsets are often dazzling displays of reds, pinks, and oranges. It's a secondary color that isn't used very often in branding, but it has so … [Read more...] about Color: Orange Might Give Your Brand Some Juice
Yellow is a warm color. Imagine a meadow bathed in yellow sunshine or a cozy room lit by candlelight. Yellow is associated with joy, cheerfulness, youth, optimism, and playfulness. But like the hundreds of yellow tints and shades that exist, there are lots of yellow meanings that range from positive to negative. Yellow meanings Youthfulness Joy Clarity Optimism … [Read more...] about Color: Brand Yourself Yellow? Maybe If You’re Mellow
The Romans named that red dot in the night sky “Mars.” Why? Because red reminded them of spilled blood, and thus war. Mars was their god of war. (Mars, by the way, isn't the only planet named for its color. Neptune, discovered 1846, has a bluish hue and was named for the Roman sea god.) In Western culture, people also associate red with passion, lust, sex and romance. On … [Read more...] about Color: Could Red Be Right for Your Brand?
Every color has its own emotional connections. This series explores the gut-level impact of various colors, to help you choose the right color for your brand. Ask yourself: Why did ancient Romans name a reddish dot in the night sky, "Mars"? This is not an astronomy riddle. It has everything to do with the main color you select for your logo and brand. Your logo’s … [Read more...] about Introduction to Color: Pick the Right Color for Your Brand