A great logo is to a brand what proper diet and exercise are to the body: Essential and noticeable. If you’re working on building a brand or team logo that’s strong and fit, doing your research on how to design a great logo is the perfect place to start. We’ll show you what makes for great sports and fitness logo design and offer a few examples that work in this post.
- The best logos in this industry convey strength, health, and wellness through icons, font, and color
- Your color scheme should complement your brand or team name
- Decide on angular or soft, circular shapes
Convey strength and wellness
Strong, healthy, vibrant, robust – if you’re in the sports and fitness industry, chances are, you want these types of words to be associated with your brand. Your logo should be designed accordingly. Bold fonts, vibrant colors, unique symbols, and a simple, tight design are the rules of the game here.
It’s helpful to list words that you want associated with your brand or team and ask yourself about each: “What conveys strength/endurance/health to me?” Perhaps it’s a barbell, tennis shoes, yoga pose, or heartbeat monitor visual. Jot down some ideas and begin searching for simple icons that sum up one or more of the traits you’ve listed.
Complement with color
The right color scheme goes a long way in making your fitness-themed logo stand out and speak for your brand. Specific activities and sports are better suited for certain colors than others – for example, swimming is a better match for blue than for green.
Red, white, and blue are common color choices in this industry and they can bring Olympic strength and endurance to mind. You can also look to your favorite professional and collegiate teams for color inspiration.
Don’t include too many colors – you want to begin to “own” the colors you select by having people associate them with your brand or team. With 3 or more colors, people won’t know which colors to associate with you.
Get in ‘shape’
Some shapes work better for the sporty angle than others. For fitness regimens and sports that are meant to increase overall health and wellness (like swimming, yoga, or tai-chi) and for sports involving round balls (soccer, baseball, volleyball, etc.), soft, rounded shapes might be the best to include in your logo design.
For regimens and sports that are high-energy, intense, or played with angular equipment, like CrossFit, Zumba, football, lacrosse, or hockey, angular shapes will be the best fit.
Look not only at what your brand or team does, but also what your name sounds like – in a recent blog post, we discussed the Bouba-Kiki effect and how angular shapes go with sharp sounds (“Kiki”) while rounded shapes go with soft sounds (“Bouba”).
Sports and Fitness logo design examples
Remember: If it’s your goal to help get others healthy and focused on fitness, your branding visuals need to be as inspirational and motivational as your mission. A good logo should encompass what your brand or team is all about – but it should do so simply, without including a lot of text or too many colors.
The best designs are clean, simple, and clear. With a great logo to identify your brand or team, you’ll be winning in no time!