You can benefit from advanced technology as you start your business – an entrepreneur logo, social profile, and even a basic website can be made in just a few minutes each. If you’ve been considering using a business name generator to make your business idea official, you’ve probably wondered how useful they really are – and if the results would be worth your time. We tested the top 3 generators online to find out which (if any) actually come up with creative business names – and okay, also to get a few laughs. The technology is not perfect yet.
Sharing results from the following generators (in this order):
We used the following three keywords for each generator to get a sense of how different the results would be from each:
Top 3 Business Name Generator Results
1. Shopify Business Name Generator
The number one result that comes up when you search BNGs, and with a good reputation as an easy way to open an online storefront, we figured Shopify’s tool would be pretty useful. We did 3 separate keyword searches to see what kind of names it would come up with.
As you can see, these results aren’t that bad – in fact, we quite like a few, like Logo Train and Branch Logo. Most of them are uninteresting at best, though. Check out the results for the “brand” keyword next.
Okay, some of these are pretty good: Outer Brand and Brand Bank struck our attention, as well as Brandology. But Sundial Brand? Not the best business name (unless you’re actually a sundial brand).
We plugged the keyword “mark” in because it’s another term for a logo – something that helps brand your business. But reading options like “Precious Mark,” “Chase Mark,” and “Hangout Mark” have seriously made our day. Don’t think these would make great business names, though. Next up: Oberlo’s generator.
2. Oberlo Free Name Generator
The number two result in Google, Oberlo’s business name generator looked very similar to Shopify’s. The results showed in a nearly identical way, but we did get some different results here using the same keywords.
Logo Boat sort of rolls off the tongue, and we’re digging Logo Harmony as well, but Thought Logo? Logo Programs? Come on. These scream random word pairings – well, because they are.
Brand Box, Kudos Brand, Brand Rush, even Brand Professor – all fine options. But since when is polar bear one word (PolarBear Brand) and why is List Brand even on the, erm, list? These definitely weren’t the strongest results.
It’s tough to move past reading these as though they’re referring to a guy named Mark, but we’ll try. Dash Mark is nice because it sounds like FlashMark. Shark Mark – a little scary, but not too bad. But Maxima Mark, Mark ForLife (one word?), Mark Software, and Visit Mark are exactly the types of results you fear when going to one of these generators to come up with your business name. Not great. Finally, the third and final tool: Namelix.
3. Namelix Business Name Generator
We hadn’t heard of Namelix before our experiment, so it was fun to discover that the site is a bit different from the first two. It says it will “Generate a short, brandable business name using artificial intelligence,” so expectations were a little higher – until we started looking at our results. They’re attractively presented, but lacking in everything else.
Logosly and Logoslab are probably the only two names with an ounce of merit on this list – can’t even begin to unfurl how nfurlink and NFURLAB ended up here.
The originality is strong with this one – who else would have Brandhm as a business name? You probably shouldn’t, either. Many of these results would be impossible to trademark (Brands, Branded, Rebrand) and some are just sketchy (Skeche).
Gatisss, Claroyce, Jonathan, Peatt, Markjill – is this a business name generator or a very unique baby name generator? At this point, we were pretty confused. All due respect, though – Markspot is pretty good.
Are they worth your time?
We’d say these generators aren’t a complete waste of time – in fact, they may be the perfect place to start brainstorming if you’re trying to come up with a name for your business. You probably won’t find the perfect name, but you might get inspired – or at least get a few laughs out of it.
How did you come up with your business name? Have you tried a business name generator with different results? Share your story with us by sending an email or leaving a comment below and we might publish it on our website!
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