We often talk about branding companies. But what about your personal brand?
Whether you’re aware of it or not, you have one. Everything about you – the way you dress, your LinkedIn profile, your Facebook page – says something about who you are and what you bring to the table. Your brand is important, because it’s what sets you apart in this world. It directly affects how people see you. Which means you better take control of it.
At its core, branding is much more than a logo design. It’s about distinguishing something (you) from other things (everyone else) based on differences (your “competitive advantages”). For example, your unique personality, likes/dislikes, skills and life experiences.
Here are a few tips to help you get control of your personal brand:
- Write a personal mission statement. What makes you unique, and how will you use your special skills, experiences, and traits to make a difference in this world? How do you add value to the people around you? It’s okay to include traits you’re developing along with those you’ve already mastered.
- Make a personal logo design. Think Michael Jordan, Greg Norman, Jennifer Lopez – and many other celebrities and professional sports figures. In general, people remember images faster and better than they remember text. Add your logo design to your social media properties, including LinkedIn and Facebook. (Remember, a profile picture does not always have to be a photo!) If you have a website, use it there as well. Just make sure you have the logo saved in the correct size and format for the medium. With the explosion of social media, anyone can become an overnight sensation. Are you prepared?
- Maintain a brand-compliant look. Your brand is a promise on what you’ll deliver – so if punctuality, organization, and an eye for detail define you, dress accordingly. Maybe leave the bold colors and untucked shirts to someone else.
- Keep your brand in the public eye. Join organizations that will help you become the “resident expert.” Teach a class, offer a free seminar, start a blog, or guest-blog. Use your logo on all materials.
Stand out from the crowd with a personal brand that speaks volumes!