You can benefit from advanced technology as you start your business - an entrepreneur logo, social profile, and even a basic website can be made in just a few minutes each. If you've been considering using a business name generator to make your business idea official, you've probably wondered how useful they really are - and if the results would be worth your time. We tested … [Read more...] about Should You Use a Business Name Generator? We Tested the Top 3 to Find Out
Your visual identity is your first impression. Is your logo doing its job?
Does it say professional? Competent? Trustworthy?
We can learn a lot from logo successes but perhaps even more from embarrassing logo failures. We'll show you seven crash-and-burn logo examples that can teach us something about getting it right. Here’s a sneak preview of a few well-known logo failures: Bing. Old logo showed poor choice of lettering. London Olympics 2012 logo. Crazily complex. And ugly. Gap. New … [Read more...] about 7 Logos That Failed Miserably and How You Can Avoid It
These days, attracting customers is all about social media: engaging people there and driving them to your website. But how well does your logo, and brand show up on social media? Visual branding on social media is different from the old days. It may have been fine for the print world. So 1980s! But today it may totally suck for branding you on Facebook, Twitter, Instagram … [Read more...] about 4 Reasons Your Logo Sucks and How to Improve It
Summary: Lessons Learned Don’t put off dealing with urgent stuff. Sometimes, hours count. If you go, leave someone behind who can handle a fire extinguisher. Vet your suppliers. Then vet them again. Trust everyone, but cut the cards. Spot-check contract compliance. As a business owner, I've had some amazing successes and I've made some mistakes. I want to share … [Read more...] about 4 Blunders You Don’t Want To Make As a Startup CEO
By John Williams and Ira Dember In our previous post, we spotlighted United Airlines’ disastrous behavior on Sunday 4/9/17 — bodily dragging a paid-for and lawfully seated passenger from a flight preparing to depart Chicago’s O’Hare International Airport. A smartphone video of this event went viral, costing United untold millions of dollars in damage to its brand. What … [Read more...] about How United Airlines Could Have Been a Hero
By John Williams and Ira Dember Unless you have been hiding under a rock this past week, you know that United Airlines suffered a self-inflicted brand disaster on Sunday 4/9/17 for literally dragging a legally boarded passenger off a flight while passengers captured this debacle on smartphone videos. Naturally, it went viral. United claims the airline was within its … [Read more...] about How United Airlines Blasted Its Own Brand