You can benefit from advanced technology as you start your business - an entrepreneur logo, social profile, and even a basic website can be made in just a few minutes each. If you've been considering using a business name generator to make your business idea official, you've probably wondered how useful they really are - and if the results would be worth your time. We tested … [Read more...] about Should You Use a Business Name Generator?
Your visual identity is your first impression. Is your logo doing its job?
Does it say professional? Competent? Trustworthy?
We can learn a lot from logo successes but perhaps even more from embarrassing logo failures. We'll show you seven crash-and-burn logo examples that can teach us something about getting it right. Here’s a sneak preview of a few well-known logo failures: Bing. Old logo showed poor choice of lettering. London Olympics 2012 logo. Crazily complex. And ugly. Gap. New … [Read more...] about 7 Logos That Failed Miserably and How You Can Avoid It
These days, attracting customers is all about social media: engaging people there and driving them to your website. But how well does your logo, and brand show up on social media? Visual branding on social media is different from the old days. It may have been fine for the print world. So 1980s! But today it may totally suck for branding you on Facebook, Twitter, Instagram … [Read more...] about 4 Reasons Your Logo Sucks and How to Improve It
Summary: Lessons Learned Don’t put off dealing with urgent stuff. Sometimes, hours count. If you go, leave someone behind who can handle a fire extinguisher. Vet your suppliers. Then vet them again. Trust everyone, but cut the cards. Spot-check contract compliance. As a business owner, I've had some amazing successes and I've made some mistakes. I want to share … [Read more...] about 4 Blunders You Don’t Want To Make As a Startup CEO
By John Williams and Ira Dember In our previous post, we spotlighted United Airlines’ disastrous behavior on Sunday 4/9/17 — bodily dragging a paid-for and lawfully seated passenger from a flight preparing to depart Chicago’s O’Hare International Airport. A smartphone video of this event went viral, costing United untold millions of dollars in damage to its brand. What … [Read more...] about How United Airlines Could Have Been a Hero
By John Williams and Ira Dember Unless you have been hiding under a rock this past week, you know that United Airlines suffered a self-inflicted brand disaster on Sunday 4/9/17 for literally dragging a legally boarded passenger off a flight while passengers captured this debacle on smartphone videos. Naturally, it went viral. United claims the airline was within its … [Read more...] about How United Airlines Blasted Its Own Brand
Your logo design is your brand’s foundation. It “sets the tone” for everything else you create: all your sales materials, your packaging, your website, and every social media property. This means the layout and design of every sales tool – print or digital – is influenced by it. In other words, a lot rides on your logo design. A logo that looks professional and is scalable … [Read more...] about Why Logo Symbols Are a Very Big Deal
Your logo design says a lot about your business. Many times, it’s the first thing your prospect sees. Who doesn’t want to leave an amazing first impression? When it comes to designing a memorable logo, less is usually more. Cognitive psychologists advise that we can only pay attention to small amounts of information at any one time. What’s more, they’ve identified some key … [Read more...] about A Foolproof Way to Make a Great Logo
As a franchisee, you have different branding challenges than other small businesses. You must effectively target local markets without straying from a national brand strategy. It’s a delicate balance, but one that’s vital to your success as a franchise. If you’re making any of these top 3 mistakes, you may be eroding your profit, not to mention your investment! “Updating” … [Read more...] about Franchises: Stop Making These 3 Branding Mistakes!
We often talk about branding companies. But what about your personal brand? Whether you’re aware of it or not, you have one. Everything about you – the way you dress, your LinkedIn profile, your Facebook page – says something about who you are and what you bring to the table. Your brand is important, because it’s what sets you apart in this world. It directly affects how … [Read more...] about You, Inc: What’s Your Personal Brand?
Protecting your identity is key to long-term business success. Who wants to build an amazing brand only to have it ripped off by a competitor? And with the Internet, this is easier to do than ever before. Yet many entrepreneurs overlook an important first step in doing this: trademarks. What can be trademarked? Any unique word, name, symbol, or device that distinguishes … [Read more...] about Trademarks in the Digital Age
Over the years, we’ve had many clients ask us to design “something like” what their competition is using. Be it a logo design, website, tweet, message, or brochure, their thought is, why reinvent the wheel? Why not copy what the market leader’s doing? If only branding were that simple. When you copy your competitors, you’re giving the other guys free advertising - … [Read more...] about Whose Brand Footsteps Are You Following?
One of the most popular and pervasive logo colors, common blue meanings and associations are solidity, tranquility, consistency, rarity, and mainstream respectability. It's a steady color that doesn't go out of style, and most people report positive real-world associations with this hue: The ocean, the sky, swimming pools, and even blue jeans. Many banks and Fortune 500 … [Read more...] about Color: For Branding, Blue Could Be You!
Yellow is a warm color. Imagine a meadow bathed in yellow sunshine or a cozy room lit by candlelight. Yellow is associated with joy, cheerfulness, youth, optimism, and playfulness. But like the hundreds of yellow tints and shades that exist, there are lots of yellow meanings that range from positive to negative. Yellow meanings Youthfulness Joy Clarity Optimism … [Read more...] about Color: Brand Yourself Yellow? Maybe If You’re Mellow