We explore entrepreneur logo design and everything you need to know to get started. Skip to a section based on what you want to learn, or read the guide from start to finish: What is an entrepreneur logo? Why entrepreneurs need a logo What does a logo represent? What makes a good logo design? What is the logo design process? What are the principles of logo … [Read more...] about The Entrepreneur’s Guide to Logo Design
You can find dozens of free logo design apps with a quick Google search, but some are not what they appear to be. From a lack of creative symbols to hidden fees and charges for saving and downloading (versus making) your logo, there are a variety of ways a DIY logo tool can come up short. In this post, we review and compare 7 of the best free logo design tools to help you … [Read more...] about Best Free Logo Design Tool Comparison
Business and consulting brands require a visual identity that is professional, modern, and simple. Anything less can reflect negatively on your business before you have a chance to convert a potential customer. With so much competition, the main principle to hold to in developing a brand identity for the business and consulting industries: Be outstanding. We’ve created … [Read more...] about Business and Consulting
is that you recognize them even when you don't consciously "know" what the brand looks like. See how many of these original superhero logos you can recognize in black and white. … [Read more...] about The Super Power of a Great Logo
What did logos in the Middle Ages look like? While they weren't as refined as the product markings we know and recognize today, logos have a storied history that began unfolding centuries ago - and they started with beer and bread. We'll show you examples of ancient logos and detail the evolution of logos and technology through the ages - from 400 BCE to today. Long before … [Read more...] about The Evolution of Logos and Technology
Gearing up to design a logo? It's the most visible face of your new brand and business. Whether you know it or not, you’ve got a secret partner that will make a big impact on your design process: Digital technology itself. The evolution of logos over the years - and the study of logos that seem to remain timeless - are especially important to consider here. Digital … [Read more...] about How to Design a Timeless Logo
Social media image size is one of the most important things to get right when you start establishing your brand's online presence. Ever see business logos on Facebook and other social sites where the logo is distorted or chopped off? Happens all the time. When your logo looks crappy, it hurts your brand. Why does this happen to so many entrepreneurs and even established … [Read more...] about Guide to Optimizing Images for Social Media
No matter which side of the Arts and Entertainment business you find yourself on, when you're making a living in one of these fields (or are striving to), you're running a small business. That includes marketing yourself. Suddenly you find you need a visual representation of your brand — ideally a mark that says it all at a glance. Your logo typically consists of a business … [Read more...] about Arts and Entertainment
We can learn a lot from logo successes but perhaps even more from embarrassing logo failures. We'll show you seven crash-and-burn logo examples that can teach us something about getting it right. Here’s a sneak preview of a few well-known logo failures: Bing. Old logo showed poor choice of lettering. London Olympics 2012 logo. Crazily complex. And ugly. Gap. New … [Read more...] about 7 Logos That Failed Miserably and How You Can Avoid It
These days, attracting customers is all about social media: engaging people there and driving them to your website. But how well does your logo, and brand show up on social media? Visual branding on social media is different from the old days. It may have been fine for the print world. So 1980s! But today it may totally suck for branding you on Facebook, Twitter, Instagram … [Read more...] about 4 Reasons Your Logo Sucks and How to Improve It
From high school English, you remember “onomatopoeia” right? Of course you do. This six-syllable tongue-twister is one of the language’s most awkward words, but it describes one of the coolest concepts: words that sound like their meaning. Boom! Blast! Screech! “Slither” has a slithery sound. “Whisper” is, well, whispery. Something that’s “itchy and scratchy” kind of makes … [Read more...] about Two Words To Jazz Up Your Logo: Bouba-Kiki!
Summary: Lessons Learned Don’t put off dealing with urgent stuff. Sometimes, hours count. If you go, leave someone behind who can handle a fire extinguisher. Vet your suppliers. Then vet them again. Trust everyone, but cut the cards. Spot-check contract compliance. As a business owner, I've had some amazing successes and I've made some mistakes. I want to share … [Read more...] about 4 Blunders You Don’t Want To Make As a Startup CEO
By John Williams and Ira Dember In our previous post, we spotlighted United Airlines’ disastrous behavior on Sunday 4/9/17 — bodily dragging a paid-for and lawfully seated passenger from a flight preparing to depart Chicago’s O’Hare International Airport. A smartphone video of this event went viral, costing United untold millions of dollars in damage to its brand. What … [Read more...] about How United Airlines Could Have Been a Hero
By John Williams and Ira Dember Unless you have been hiding under a rock this past week, you know that United Airlines suffered a self-inflicted brand disaster on Sunday 4/9/17 for literally dragging a legally boarded passenger off a flight while passengers captured this debacle on smartphone videos. Naturally, it went viral. United claims the airline was within its … [Read more...] about How United Airlines Blasted Its Own Brand
Fonts are crucial to branding: the character of a font strongly influences the character of a logo. Emerging technology now opens up new opportunities to get creative with quirky fonts. It can help you make a memorable logo, a brand mark for the Digital Age. Case in point: a font named Futuracha, pronounced like cucuracha, Spanish for cockroach. This new design approach may … [Read more...] about Quirky Fonts Can Help Make Logos for the Digital Age
Learn 5 subtle but deadly killers of social media marketing that can ruin your brand online - and how to avoid them It's not just your logo design that's essential to branding - the way you present your brand on social media is as well. Social media is only worth doing if you’re doing it right. Every post you make on Facebook, each photo you post on Instagram, and every … [Read more...] about 5 Silent Killers of Social Media Branding
Your logo design is your brand’s foundation. It “sets the tone” for everything else you create: all your sales materials, your packaging, your website, and every social media property. This means the layout and design of every sales tool – print or digital – is influenced by it. In other words, a lot rides on your logo design. A logo that looks professional and is scalable … [Read more...] about Why Logo Symbols Are a Very Big Deal
Your logo design says a lot about your business. Many times, it’s the first thing your prospect sees. Who doesn’t want to leave an amazing first impression? When it comes to designing a memorable logo, less is usually more. Cognitive psychologists advise that we can only pay attention to small amounts of information at any one time. What’s more, they’ve identified some key … [Read more...] about A Foolproof Way to Make a Great Logo
As a franchisee, you have different branding challenges than other small businesses. You must effectively target local markets without straying from a national brand strategy. It’s a delicate balance, but one that’s vital to your success as a franchise. If you’re making any of these top 3 mistakes, you may be eroding your profit, not to mention your investment! “Updating” … [Read more...] about Franchises: Stop Making These 3 Branding Mistakes!
We often talk about branding companies. But what about your personal brand? Whether you’re aware of it or not, you have one. Everything about you – the way you dress, your LinkedIn profile, your Facebook page – says something about who you are and what you bring to the table. Your brand is important, because it’s what sets you apart in this world. It directly affects how … [Read more...] about You, Inc: What’s Your Personal Brand?
Protecting your identity is key to long-term business success. Who wants to build an amazing brand only to have it ripped off by a competitor? And with the Internet, this is easier to do than ever before. Yet many entrepreneurs overlook an important first step in doing this: trademarks. What can be trademarked? Any unique word, name, symbol, or device that distinguishes … [Read more...] about Trademarks in the Digital Age
Over the years, we’ve had many clients ask us to design “something like” what their competition is using. Be it a logo design, website, tweet, message, or brochure, their thought is, why reinvent the wheel? Why not copy what the market leader’s doing? If only branding were that simple. When you copy your competitors, you’re giving the other guys free advertising - … [Read more...] about Whose Brand Footsteps Are You Following?
Purple has long been associated with royalty, respect, rarity, and uniqueness. Today, the variety of brands using purple in their branding and logos have broadened the feelings, traits, and emotions the color is connected to. Purple meanings Noble Power Wealth Creativity Wisdom Cosmic Magic Fantasy Devotion Luxury Royalty Unique … [Read more...] about Color: A Brief Look at Purple
Black and white branding has a short list of associated traits and feelings. This striking minimalist color combo is a branding classic, and for good reason. Black works well on its own as the ultimate formal color, lending a solid and elegant air for brands geared toward either gender. Paired with white, it's the very foundation of branding - it's common for a brand to have … [Read more...] about Color: Striking Black and White Speaks of Luxury
One of the most popular and pervasive logo colors, common blue meanings and associations are solidity, tranquility, consistency, rarity, and mainstream respectability. It's a steady color that doesn't go out of style, and most people report positive real-world associations with this hue: The ocean, the sky, swimming pools, and even blue jeans. Many banks and Fortune 500 … [Read more...] about Color: For Branding, Blue Could Be You!
Green is strongly linked to nature, health, and the environment. In the same vein, it's associated with growth, freshness, springtime, natural foods and organics. Green meanings range as widely as the number of shades this color has to offer - from bright sea foam green to deep forest green. Green meanings Nature Health Growth Life Renewal Organic … [Read more...] about Color: Does the Meaning of Green Fit With Your Brand?
If you want to make orange paint, you mix red with yellow. Similarly, the emotional qualities of orange combine those of red and yellow to varying degrees. Like red and yellow, orange is a warm color connected with fire and energy. Sunsets are often dazzling displays of reds, pinks, and oranges. It's a secondary color that isn't used very often in branding, but it has so … [Read more...] about Color: Orange Might Give Your Brand Some Juice
Yellow is a warm color. Imagine a meadow bathed in yellow sunshine or a cozy room lit by candlelight. Yellow is associated with joy, cheerfulness, youth, optimism, and playfulness. But like the hundreds of yellow tints and shades that exist, there are lots of yellow meanings that range from positive to negative. Yellow meanings Youthfulness Joy Clarity Optimism … [Read more...] about Color: Brand Yourself Yellow? Maybe If You’re Mellow
The Romans named that red dot in the night sky “Mars.” Why? Because red reminded them of spilled blood, and thus war. Mars was their god of war. (Mars, by the way, isn't the only planet named for its color. Neptune, discovered 1846, has a bluish hue and was named for the Roman sea god.) In Western culture, people also associate red with passion, lust, sex and romance. On … [Read more...] about Color: Could Red Be Right for Your Brand?
Every color has its own emotional connections. This series explores the gut-level impact of various colors, to help you choose the right color for your brand. Ask yourself: Why did ancient Romans name a reddish dot in the night sky, "Mars"? This is not an astronomy riddle. It has everything to do with the main color you select for your logo and brand. Your logo’s … [Read more...] about Introduction to Color: Pick the Right Color for Your Brand